MERLOT Materials

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1-12 of 12 results for MERLOT Materials

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

This module is part of a course entitled Issues in Culture and Media. There are presentations, readings and assignments... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why... see more

This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive... see more

This working paper on consumer behaviour (2002). In it, the authors, Ziv Carmon, Klaus Wertenbroch, and Marcel Zeelenberg... see more

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more