MERLOT Materials

Show results for

Filter by

1-10 of 10 results for "business"

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

Paper on the Virtual Customer by John Hauser. 

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

This is a free textbook offered by BookBoon. 'If you are ready to start a new business or launch a new product, you need... see more

Alison offers 400 free interactive, multimedia, online courses to help you explore and discover new learning... see more

Euromonitor is a leading business information publisher. It provides off-the-shelf research and publishes over 200 new... see more