MERLOT Materials

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This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This free 6 week massive open online course (MOOC) from UNSW Australia begins a new session every month. Enrol any time.... see more

This is a free book from BookBoon. This book provides an overview of consumer behaviour and public relations. Consumer... see more

This is a free textbook offered by BookBoon. 'If you are ready to start a new business or launch a new product, you need... see more

Alison offers 400 free interactive, multimedia, online courses to help you explore and discover new learning... see more

מידע על סופרמרקטים מקוונים - קניית מוצרים באמצעות האינטרנט: הסיבות לרתיעה מהזמנה מקוונת של מצרכי מזון ותמונת המצב בישראל... see more

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

This is an activity which demonstrated hemispherical lateralization.  

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.... see more

Rediseño de Procesos de Negocios de un área de Servicio al Cliente y la construcción de una Herramienta TI de apoyo a la... see more

This module is part of a course entitled Issues in Culture and Media. There are presentations, readings and assignments... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

This is a brief case study about how Butlins, a party planning outfit in the U.K.  Butlines is considering diversifying... see more

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more