MERLOT Materials

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1-24 of 39 results for Materials Submitted by Cathy Swift

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as... see more

Although designed for students studying Food Technology, this site would be good for a general marketing or consumer... see more

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of... see more

This is a study conducted by AARP for 2004 that views the retirement security of the Baby Boomer generation. Detailed... see more

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket... see more

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of... see more

This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive... see more

This site was developed to provide consumer protection from health claims and related fraud. Consumers are able to... see more

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more

Paper on the Virtual Customer by John Hauser. 

Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled... see more

Published by the AARP (American Association of Retired Persons), this report considers the retirement expectations of the... see more

This is a free book from BookBoon. This book provides an overview of consumer behaviour and public relations. Consumer... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more