MERLOT Materials

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The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.

Listing of the top 100 brands and their ranking.

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a free, online textbook offered by Book Boon.  'Many businesses are using social media these days to enhance or... see more

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners... see more

Collection complète de cours de marketing. 247 pages décomposées en 38 Chapitres : Des bases du Marketing à la... see more

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

This site provides some background on product placement in movies and television. There are a number of examples from... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more

Please note it may take awhile for map to load. This New York Times interactive graph provides mapped visualizations of... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is... see more

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

This is a brief video for job category description/information.

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more

This website from Inc.com addresses the issue of Pricing and presents links to relevant articles. Specific topics include... see more

In this course, the student will learn about the entire marketing process and examine the range of marketing decisions... see more

This is a free course offered by the Saylor Foundation. 'Effective public relations skills are essential to so much of... see more

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years... see more

This site provides links to a series of articles concerning Pricing. Some of the articles are several years old, but they... see more