MERLOT Materials

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1-24 of 72 results for "business"

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

In this course, the student will learn about the entire marketing process and examine the range of marketing decisions... see more

This is a free textbook offered by BookBoon. 'Social Media is already very well known and widely used, but there is still... see more

Here you can find materials for your data warehousing, DSS/BI, or database class, access knowledge and training materials... see more

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012... see more

A reference for case studies and ideas about brands using social media.

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more

This is a free, online textbook offered by Book Boon.  'Many businesses are using social media these days to enhance or... see more

Coffer Noir in an innovative way combines the elements of economic strategy and crime novel with noir atmosphere. Graphic... see more

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

This is a free, online textbook offered by Book Boon.  

This is a free, online textbook offered by Bookboon.com. "Customer Relationship Management (CRM) is growing in importance... see more

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This is a free textbook offered by BookBoon. "The role of marketing in a company is one of the most vital departments... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This is a free, online textbook offered by Book Boon.  "Looking to use social media, SEO and website conversion... see more

Hundreds of downsized journalists are watering community media deserts by launching hyperlocal news startups. Scores of... see more