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MERLOT II

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Materials 1 - 10 shown of 11 results

Supply Chain Management Simulation Activity

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes in... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 30, 2017
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 3.56 average rating
User Rating 3.56 user rating
Discussion (none)
In (2)  Bookmark Collections
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Learning Exercises (none)
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Determining the Break-Even Point of Profit for a Campus Service

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 01, 2013
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Peer Review for material titled "Determining the Break-Even Point of Profit for a Campus Service"
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eTextbook Reviews for material titled "Determining the Break-Even Point of Profit for a Campus Service"
About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
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Course ePortfolios (none)
Learning Exercises (none)
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Learning Reflection Paper for Client-Based Group Marketing Projects

This is an exercise that enables students to reflect upon their client-based group marketing project experience and develop... see more
Material Type: Assignment
Author: Theresa B. Clarke
Date Added: Dec 21, 2017 Date Modified: Jan 16, 2018
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Peer Review for material titled "Learning Reflection Paper for Client-Based Group Marketing Projects"
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Apple’s Initial Phone Strategic Alliance

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 16, 2018
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
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iPhone Perceptual Map

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Sep 21, 2017
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Name the Bookmark Collection to represent the materials you will add
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Peer Review for material titled "iPhone Perceptual Map"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
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Positioning and LinkedIn - Marketing Technology

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more
Material Type: Assignment
Author: Deb Tech
Date Added: Jan 16, 2015 Date Modified: Oct 23, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
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KFC launches nail polish: Brand extension

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jul 19, 2017
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eTextbook Reviews for material titled "KFC launches nail polish: Brand extension"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 5 average rating
User Rating 5 user rating
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

McDonald’s Food Throughout the World

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Aug 17, 2017
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eTextbook Reviews for material titled "McDonald’s Food Throughout the World"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 3.4 average rating
User Rating 3.4 user rating
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

New Coke Case Study

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case studies... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: May 04, 2017
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Name the Bookmark Collection to represent the materials you will add
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eTextbook Reviews for material titled "New Coke Case Study"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
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New Product Life Cycle (PLC) Website and Template

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel template... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: May 04, 2017
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Peer Review for material titled "New Product Life Cycle (PLC) Website and Template"
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eTextbook Reviews for material titled "New Product Life Cycle (PLC) Website and Template"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)
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