MERLOT Materials

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1-11 of 11 results for MERLOT Materials

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes... see more

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more