MERLOT Materials

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1-24 of 31 results for MERLOT Materials

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more

Please note it may take awhile for map to load. This New York Times interactive graph provides mapped visualizations of... see more

This is a brief video for job category description/information.

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This is a brief introduction to the importance of branding in the marketing of products and services.

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This is a Prezi presentation designed to help shed a little light on Internet Marketing and the importanced of a well... see more

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands... see more

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more

A 15-minute video containing the best parts of the 1984 introductory announcement of Macintosh.

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring... see more

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used... see more

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more

This video was recorded at PLSC 270 - Capitalism: Success, Crisis and Reform. Professor Rae uses the case of Polaroid... see more

This site was originally an online class that is no longer being offered at Monash University. This is a Principles of... see more

This video was recorded at Solomon seminar. In this talk we will present the personality of an Online Marketplace. This... see more