MERLOT Materials

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This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This site provides some background on product placement in movies and television. There are a number of examples from... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This website from Inc.com addresses the issue of Pricing and presents links to relevant articles. Specific topics include... see more

Several of the major Web Marketing components discussed in this Web Marketing Tutorial include: search engine... see more

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more

This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle,... see more

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is that a good table... see more

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description... see more

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are... see more

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than... see more

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for... see more

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This is a free, online workshop that is based on a book by the author.  Although it is a commercial site that tries to... see more

Brainy Betty is a highly-recommended, free. tutorial website for learning how to make awesome PowerPoint(tm)... see more

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more

This is a series of articles that concern database marketing and CRM. Written by Arthur Hughes, the articles concern a... see more

This site from Inc.com contains links to articles about customer service. Specific topics include Direct Mail,... see more

This 30 page report was designed as a first attempt to establish guidelines for how we might begin to agree on uniform... see more