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MERLOT II

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Materials 1 - 10 shown of 225 results

Starter Guide to Social Media

Immediately receive all the knowledge you need to use, make money, share, create and be an expert in the world of social... see more
Material Type: Open (Access) Textbook
Author: Jason Allan Scott, Samantha White
Date Added: Jan 11, 2018 Date Modified: Jan 12, 2018
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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Degreed.com: Life-long Learning Platform using Open Educational Resources

Degreed (Degreed For Me) is a free life-long learning platform that organizes Open Educational Resources (step-by-step how-to... see more
Material Type: Learning Object Repository
Author: David Blake (Founder)
Date Added: Jan 08, 2018 Date Modified: Feb 07, 2018
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Learning Reflection Paper for Client-Based Group Marketing Projects

This is an exercise that enables students to reflect upon their client-based group marketing project experience and develop... see more
Material Type: Assignment
Author: Theresa B. Clarke
Date Added: Dec 21, 2017 Date Modified: Jan 16, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
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Modern Day Retail Marketing Management

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more
Material Type: Open (Access) Textbook
Author: Venkatesh Ganapathy
Date Added: Dec 12, 2017 Date Modified: Jan 07, 2018
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Internet Marketing Strategies For Your Business

Internet marketing is the buzz word these days. Everybody wants a piece of it and everybody wants their brand to go viral.... see more
Material Type: Open (Access) Textbook
Author: Karan Chopra
Date Added: Dec 12, 2017 Date Modified: Jan 07, 2018
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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Principles of Marketing Tutorials

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook. The... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Dec 05, 2017 Date Modified: Jan 07, 2018
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Media Innovation and Entrepreneurship

Hundreds of downsized journalists are watering community media deserts by launching hyperlocal news startups. Scores of... see more
Material Type: Open (Access) Textbook
Author: Michelle Ferrier, Elizabeth Mays
Date Added: Nov 29, 2017 Date Modified: Jan 07, 2018
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Steve Jobs on The Secrets of Branding

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding
Material Type: Presentation
Author: Bite Size Business School
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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The Brand Building Process

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands are... see more
Material Type: Presentation
Author: That Brand Guy.com
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Think Branding, with Google

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more
Material Type: Presentation
Author: Sasha Strauss
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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