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1-24 of 230 results for discipline "General"

Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University.  Our aim in... see more

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in... see more

This textbook provides context and essential concepts across the entire range of legal issues with which managers and... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

Immediately receive all the knowledge you need to use, make money, share, create and be an expert in the world of social... see more

Degreed (Degreed For Me) is a free life-long learning platform that organizes Open Educational Resources (step-by-step... see more

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

Internet marketing is the buzz word these days. Everybody wants a piece of it and everybody wants their brand to go... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook.  The... see more

Hundreds of downsized journalists are watering community media deserts by launching hyperlocal news startups. Scores of... see more

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands... see more

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This is a brief video that explains marketing segmentation of McDonald's, a company with which most students are... see more

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This is a brief introduction to the importance of branding in the marketing of products and services.

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more