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MERLOT II

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Materials 1 - 10 shown of 225 results

Marketing Exercises on the Net

This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e.... see more
Material Type: Drill and Practice
Author: Irwin McGraw-Hill
Date Added: Jun 20, 2001 Date Modified: Oct 05, 2017
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About this material:
Peer review 4.9 rating
Peer Reviews 4.9 rating
User review 2.25 average rating
User Rating 2.25 user rating
Discussion (2 Comments)
In (13)  Bookmark Collections
Course ePortfolios (none)
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Retail Alphabet Game

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more
Material Type: Quiz/Test
Author: Joey Katzen
Date Added: Apr 08, 2003 Date Modified: Feb 17, 2018
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About this material:
Peer review 4.3 rating
Peer Reviews 4.3 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (11)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (1)
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Best Global Brand

Listing of the top 100 brands and their ranking.
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Jan 14, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
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How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
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Mapping America: Every City, Every Block

Please note it may take awhile for map to load. This New York Times interactive graph provides mapped visualizations of... see more
Material Type: Presentation
Author: MATTHEW BLOCH, SHAN CARTER, ALAN McLEAN
Date Added: Sep 11, 2014 Date Modified: Feb 17, 2018
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 3.44 average rating
User Rating 3.44 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
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Marketing Principles

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary. It... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Apr 06, 2016 Date Modified: Feb 14, 2018
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.75 average rating
User Rating 4.75 user rating
Discussion (none)
In (1)  Bookmark Collections
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Supply Chain Management Simulation Activity

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes in... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 30, 2017
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 3.56 average rating
User Rating 3.56 user rating
Discussion (none)
In (2)  Bookmark Collections
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Comparative Media Systems

This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 07, 2013 Date Modified: May 11, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
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Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Oct 03, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
In (9)  Bookmark Collections
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Marketing Strategy Unit for Introductory Marketing

Strategy material for principles of marketing.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Jan 30, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3.67 average rating
User Rating 3.67 user rating
Discussion (1 Comment)
In (9)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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