MERLOT Materials

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1-24 of 234 results for: MERLOT Materials

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.

Listing of the top 100 brands and their ranking.

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a free, online textbook offered by Book Boon.  'Many businesses are using social media these days to enhance or... see more

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners... see more

Collection complète de cours de marketing. 247 pages décomposées en 38 Chapitres : Des bases du Marketing à la... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

This is a free, online textbook offered by Bookboon.com. "Customer Relationship Management (CRM) is growing in importance... see more

This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more

This site is produced by CIO.com, a website for CIOs (Chief Information Officers) and other information executives, and... see more

This is a free textbook offered by BookBoon. "The role of marketing in a company is one of the most vital departments... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business... see more

This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

This site provides some background on product placement in movies and television. There are a number of examples from... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is that a good table... see more

This is a free, online textbook offered by Book Boon.  "Looking to use social media, SEO and website conversion... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more