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MERLOT II

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Materials 1 - 10 shown of 180 results

Marketing Exercises on the Net

This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e.... see more
Material Type: Drill and Practice
Author: Irwin McGraw-Hill
Date Added: Jun 20, 2001 Date Modified: Feb 20, 2018
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About this material:
Peer review 4.9 rating
Peer Reviews 4.9 rating
User review 2.15 average rating
User Rating 2.15 user rating
Discussion (2 Comments)
In (13)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
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Best Global Brand

Listing of the top 100 brands and their ranking.
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Jan 14, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
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How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
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In (3)  Bookmark Collections
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Learning Exercises (1)
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Marketing Principles

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary. It... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Apr 06, 2016 Date Modified: Feb 14, 2018
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.75 average rating
User Rating 4.75 user rating
Discussion (none)
In (1)  Bookmark Collections
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Comparative Media Systems

This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 07, 2013 Date Modified: May 11, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Oct 03, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
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In (9)  Bookmark Collections
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Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
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In (1)  Bookmark Collections
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Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Mar 23, 2010 Date Modified: Feb 22, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4.56 average rating
User Rating 4.56 user rating
Discussion (3 Comments)
In (3)  Bookmark Collections
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Advanced Marketing Planning

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Dec 04, 2017
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
User review 2.67 average rating
User Rating 2.67 user rating
Discussion (none)
In (4)  Bookmark Collections
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Store Wars: When Walmart Comes to Town

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more
Material Type: Presentation
Author: PBS
Date Added: Nov 15, 2004 Date Modified: Jun 05, 2017
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About this material:
Peer review 4.6 rating
Peer Reviews 4.6 rating
User review 1 average rating
User Rating 1 user rating
Discussion (none)
In (5)  Bookmark Collections
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