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1-24 of 182 results for Materials Submitted by Cathy Swift

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.

Listing of the top 100 brands and their ranking.

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

This site provides some background on product placement in movies and television. There are a number of examples from... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is... see more

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

This website from Inc.com addresses the issue of Pricing and presents links to relevant articles. Specific topics include... see more

This is a free course offered by the Saylor Foundation. 'Effective public relations skills are essential to so much of... see more

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years... see more

This site provides links to a series of articles concerning Pricing. Some of the articles are several years old, but they... see more

This is a free textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

This is a free textbook offered by BookBoon. 'Social Media is already very well known and widely used, but there is still... see more

This is a free textbook offered by BookBoon. Long term planning is the key to an organisation’s success. This book... see more

This is a free, online course offered by the Saylor Foundation. 'Whether you know it or not, you are actively... see more

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain... see more

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more