MERLOT Materials

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1-13 of 13 results for Materials Submitted by Cathy Swift

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the... see more

This rich site by the Center for Strategic and International explores some of the especially sensitive and subtle issues... see more

This is a lesson plan for exploring what actions the United States should take in its policy towards China. This site is... see more

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided... see more

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years,... see more

This is a free textbook from BookBoon. 'Have you ever been in the company of people from another country and wondered... see more

This website provides facts, figures and statistical data on geography, climate, people, religion, language and the... see more

This is an interactive international trade tutorial that takes the student through the various stages of determining... see more

This site provides links to a series of articles concerning International Marketing. Some of the articles are several... see more

This site contains information from a survey of people in Latin America about their McDonald's visits. Also of interest... see more

This resource provides current information regarding countries in Central Europe. Articles regarding Croatia, the Czech... see more