MERLOT Materials

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1-14 of 14 results for discipline "Market Research"

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the... see more

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

"This free textbook introduces the reader to the principles and tools of marketing research, from designing either an... see more

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments... see more

This web site contains notes and materials for a course on statistical forecasting that has been taught at the Fuqua... see more

Online open access source consisting of a 500 page book on the Nordic School of Marketing. Contains 40 articles many... see more

This is a free textbook offered by BookBoon. Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the... see more

This is a free textbook offered by BookBoon. 'Textbooks on the subject of marketing research are often overwhelming to... see more

This is a free textbook offered by BookBoon. 'Big Data, or the large data sets captured by enterprises, is set to change... see more

This is a free textbook offered by BookBoon. The table of contents includes: '- Introduction -----The Role of Statistics... see more