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MERLOT II

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Materials 1 - 10 shown of 58 results

Mathematical Marketing

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more
Material Type: Open (Access) Textbook
Author: Charles F. Hofacker
Date Added: Jan 05, 2011 Date Modified: Dec 04, 2017
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Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
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15.062 Data Mining

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
Material Type: Online Course
Author: Prof. Nitin Patel
Date Added: Jun 09, 2011 Date Modified: Jul 05, 2017
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4.6 average rating
User Rating 4.6 user rating
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globalEDGE Online Module: Developing a Marketing Plan

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more
Material Type: Presentation
Author: globalEDGE
Date Added: Jul 01, 2009 Date Modified: Jan 21, 2018
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4.5 average rating
User Rating 4.5 user rating
Discussion (1 Comment)
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ANOVA Simulation

Instructions appear on the first tab of the Excel file. The two worksheets that follow enable instructors to demonstrate how... see more
Material Type: Simulation
Author: Connie McLaren, Steven Lamb
Date Added: Jan 14, 2010 Date Modified: May 04, 2017
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Peer review 4.38 rating
Peer Reviews 4.38 rating
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How To Learn More About an Industry

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more
Material Type: Reference Material
Author: Gary Polson
Date Added: Sep 13, 2002 Date Modified: Jan 22, 2018
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Peer review 4.3 rating
Peer Reviews 4.3 rating
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Marketing Research Unit for Introductory Marketing

Information about marketing research for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Jun 22, 2017
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Peer review 4.3 rating
Peer Reviews 4.3 rating
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VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The... see more
Material Type: Quiz/Test
Author: SRI Consulting Business Intelligence
Date Added: Feb 03, 2008 Date Modified: Feb 08, 2018
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Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 3.86 average rating
User Rating 3.86 user rating
Discussion (1 Comment)
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An Internet Tour for Market Research

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data collection... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Nov 04, 2006 Date Modified: May 12, 2017
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Peer review 4 rating
Peer Reviews 4 rating
User review 1.12 average rating
User Rating 1.12 user rating
Discussion (1 Comment)
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Select-A-City for Demographic and Economic Opportunities, Using an Online Database

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which city... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jun 02, 2016
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Peer review 5 rating
Peer Reviews 5 rating
User review 5 average rating
User Rating 5 user rating
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globalEDGE Online Course Module: Global Market Opportunity Assessment

The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global market... see more
Material Type: Presentation
Author: globalEDGE
Date Added: Jul 01, 2009 Date Modified: Jan 16, 2018
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4.5 average rating
User Rating 4.5 user rating
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