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MERLOT II

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Materials 1 - 10 shown of 56 results

Developing New Products and Services

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the... see more
Material Type: Open Textbook
Author: G. Lawrence Sanders
Date Added: Aug 03, 2016 Date Modified: Aug 23, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Power of Conjoint Analysis - Insight into preference, choice and trade-off

This is a free textbook offered by BookBoon.Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great... see more
Material Type: Open Textbook
Author: David C. S. Murray
Date Added: Jun 28, 2016 Date Modified: Jul 02, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Good quality material; may be reviewed
avg: 4 rating

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Strategic Marketing Measurement | Sloan School of Management

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more
Material Type: Online Course
Author: Unknown
Date Added: May 12, 2016 Date Modified: Oct 25, 2016
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Peer review 2.25 rating
Peer Reviews 2.25 rating
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THE NORDIC SCHOOL - Service Marketing and Management for the Future

Online open access source consisting of a 500 page book on the Nordic School of Marketing. Contains 40 articles many written... see more
Material Type: Open Textbook
Author: Johanna Gummerus
Date Added: Nov 18, 2015 Date Modified: Oct 17, 2016
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Peer review 4 rating
Peer Reviews 4 rating
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An introduction to Business Research Methods

This is a free textbook offered by BookBoon.'This revised edition of the textbook not only provides an in-depth... see more
Material Type: Open Textbook
Author: Sue Greener, Joe Martelli
Date Added: Feb 24, 2015 Date Modified: Oct 04, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Notes on regression & forecasting

This web site contains notes and materials for a course on statistical forecasting that has been taught at the Fuqua School... see more
Material Type: Open Textbook
Author: Robert Nau
Date Added: Nov 01, 2014 Date Modified: Jun 25, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Good quality material; may be reviewed
avg: 4.5 rating

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Essentials of Marketing Research: Part II

This is a free textbook offered by BookBoon.'Textbooks on the subject of marketing research are often overwhelming to the... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Feb 26, 2014 Date Modified: Jul 23, 2015
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Making the Most of Big Data - Manager‘s Guide to Business Intelligence Success

This is a free textbook offered by BookBoon.'Big Data, or the large data sets captured by enterprises, is set to change the... see more
Material Type: Open Textbook
Author: Vladlena Benson
Date Added: Feb 18, 2014 Date Modified: Mar 05, 2014
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The Power of Conjoint Analysis Insight into preference, choice and trade-off

This is a free textbook offered by BookBoon.The table of contents includes:'- Introduction-----The Role of Statistics in... see more
Material Type: Open Textbook
Author: David C. S. Murray
Date Added: Feb 11, 2014 Date Modified: Mar 05, 2014
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Maltego Radium: Mapping Network Ties and Identities across the Internet

¡Maltego Radium (v. 3.3.3) is a penetration testing tool that collects data about organizations, websites, and identities,... see more
Material Type: Presentation
Author: Shalin Hai-Jew
Date Added: Mar 20, 2013 Date Modified: Sep 15, 2013
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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