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1-24 of 33 results for Materials Submitted by Cathy Swift

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the... see more

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available... see more

This is the Gallup Poll website. There are a lot of different types of polls that can be used to illustrate how... see more

This U.S. Census site enables the user to search by state for very specific information. General demographic information... see more

The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding "the customer"... see more

At this site, one can learn more about a company by examining and testing its products. Reviewing competitors products... see more

"This free textbook introduces the reader to the principles and tools of marketing research, from designing either an... see more

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments... see more

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more

This is a free textbook offered by BookBoon. Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the... see more

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by... see more

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more