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All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
This is a free, online textbook offered by the Global Text Project at University of Georgia. "The Global Text Project's... see more
Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
'Based on International Financial Reporting Standards, this textbook was written by Henry Dauderis and published by... see more
Version 1.1 boasts 16 brand new end of chapter cases! If you like to use case examples in your Principles of Management... see more
PDF document This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The... see more
The author's goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and... see more
"The Business Fundamentals text is designed to introduce students, particularly those in developing economies, to the... see more
Communication is part of everyone's life. Being able to communicate clearly and effectively - orally, visually and in... see more
This is a free, online textbook offered by Saylor Foundation. "The authors teach economics as the study of “choice “ by... see more
Version 1.1 boasts improved coverage throughout the text including significant updates to: Chapters 5 (GDP, Price Level... see more