MERLOT Materials

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All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This is a free, online textbook offered by the Global Text Project at University of Georgia. "The Global Text Project's... see more

Consistent with it’s strategic mission to provide free and low-cost textbooks, this is Textbook Equity’s derivative work... see more

Our book emphasizes active learning, meaningful examples, and tools you can use today or put into your OB Toolbox for the... see more

This book is a basic income tax text. I intend this text to be suitable for a three-hour course for a class comprised of... see more

It is highly likely that anyone in business will have to take on an HRM role at some point in their careers. For example,... see more

This text addresses the challenges posed by various levels of project complexity by introducing an approach to profiling... see more

The concepts taught in the textbook are reinforced using traditional questions, essay assignments, and discussion... see more

We set out to design an introductory course governed by four themes: Give students a good idea of what a career in MIS... see more

This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and... see more

The defining challenge facing business leaders is to develop and drive performance into the future. For commercial firms,... see more

This book provides a comprehensive, integrated approach to the study and application of written and oral business... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

This book is written for leaders who want to learn about cultural intelligence and its application to leadership. Leaders... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

The content focuses on three main themes: Strategic Planning for Digital Accessibility – Developing an implementation... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship... see more

The book was written in response to the paucity of teaching materials that enable instructors to integrate sustainability... see more

This is a free online textbook offered by Saylor Foundation. ' Never before have strategic leaders been confronted with... see more