MERLOT Materials

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1-19 of 19 results for Materials Authored by Theresa Clarke

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently... see more

This is an exercise that shows how to install and use the All In One SEO Pack in WordPress.  The exercise assumes that... see more

A short assignment whereby students use Twitter for one hour.

A short exercise that walks through the steps associated with installing a CAPTCHA on a WordPress blog.  

Step-by-step instructions on getting a website started in WordPress.  It assumes that students have their own domain name... see more

To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter using... see more

This exercise walks students through the steps associated with purchasing a domain name and getting web (blog) hosting... see more

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC),... see more

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating... see more

An assignment to help students develop their LinkedIn profile for professional networking purposes. 

A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course.

An assignment to help students become professionally certified in HootSuite, a social media management system.

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

The group contract provides a structure for students to specify contact information, preferred methods of communication,... see more

Resources for facilitating the teaching of courses that incorporate the Google Online Marketing Challenge.

This 14-page document is designed to help students and professors around the world have a successful experience with the... see more

Two exercises to help students practice using HTML tags to code a basic web page.

Response-O-Matic is a free online form processor. It allows you to design online surveys almost any way you want, asking... see more

A brief listing of software, applications, books, and other resources that are useful for creating visual summaries.