MERLOT Materials

Show results for

Filter by

1-6 of 6 results for Materials Authored by Lars Perner

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap... see more

This is a short lesson with graphs on the effect of gas prices on consumption of gas.