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1-7 of 7 results for Materials Authored by Scott armstrong

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

A collection of resources on how to create ads.  

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how... see more

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in... see more