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1-3 of 3 results for: Materials Authored by Andrew Rogers-Whalley

Content Marketing: Implementation

Content Marketing: Implementation icon

Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This... see more

Material Type:: Open (Access) Textbook
Author:: Andrew Rogers-Whalley
Date Created:: July 5, 2018
Date Modified:: July 16, 2018
Editor Review:: 4.0 stars
User Rating:: 5.0 stars

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Obtaining and Retaining Customers - Part I - Customer Acquisition

Obtaining and Retaining Customers - Part I - Customer Acquisition icon

This is a free textbook offered by BookBoon. 'At the heart of this book is the belief that to survive and prosper in... see more

Material Type:: Open (Access) Textbook
Author:: Andrew Rogers-Whalley
Date Created:: February 17, 2014
Date Modified:: March 5, 2014
Editor Review:: 2.0 stars

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Obtaining and Retaining Customers - Part II - Customer Retention

Obtaining and Retaining Customers - Part II - Customer Retention icon

This is a free textbook offered by BookBoon 'At the heart of this book is the belief that to survive and prosper in... see more

Material Type:: Open (Access) Textbook
Author:: Andrew Whalley
Date Created:: February 11, 2014
Date Modified:: April 23, 2020
Editor Review:: 2.0 stars

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