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1-4 of 4 results for: Materials Authored by Nigel Bradley

There are exciting developments in Marketing Research. Internet surveys allow us to produce usage and attitude studies... see more

In 1948 Culliton said that a marketing decision should be a result of something similar to a recipe. Borden later coined... see more

Multiple choice questions Test your knowledge of each chapter topic before exams Web links Check out the most important... see more

The traditional methods of probability and non-probability sample selection are applicable to Internet surveys and... see more