MERLOT Materials

Nowadays, Coca-Cola could be found in every corner of the world. No matter you are in the most bustling city or a remote... see more

Social Media Advertising Campaign

Are you concerned about whether you can put together a first-rate business plan and loan appli- cation? Don’t worry. How... see more

In this video, I am teaching you how to write a business plan step by step. This video will help you create your own... see more

Step-by-step guide to writing a simple business plan, including free templates and expert advice.

Welcome to an interactive exploration of how business decisions create ripple effects across an entire organization. In... see more

Provides strategies and self-tests to assist tax professionals and students to effectively and efficiently locate primary... see more

A marketing strategy is a business’s general scheme for developing a customer base for the product or service that the... see more

This OpenStax resource aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts,... see more

Companies have powerful technologies for understanding and interacting with customers, yet most still depend on mass... see more

Marketers and CEOs are constantly learning — it’s a necessity in today’s world. When technology changes on a daily basis,... see more

This is a simple guide for beginners to learn about the stock market

This video gives a general overview in conducting Financial Statement Analysis.

This tenth edition of A Handbook of Human Resource Management Practice contains many additions and revisions. It refers... see more

Tutorials for Principles of Accounting and Quantitative Methods

Ever since the Internet boom of the mid-1990s, firms have been experimenting with new ways of doing business and... see more

Over the past few decades, business analytics has been widely used in various business sectors and has been effective in... see more

Click for larger view Unlike the majority of traditional sports leagues, esports companies wear multiple hats within the... see more

This interactive tool lets you design a simple promotion algorithm and watch how it affects different demographic groups.... see more

Business intelligence and analytics (BIA) is about the development of technologies, systems, practices, and applications... see more

Starting a clothing business requires a passion for clothing design and fashion. But in order to create a successful... see more

Tap into these stories to learn how others have done it before you.

Credit rating agencies (CRAs) play a central role in the debt (bond) markets of many countries. CRAs have also attracted... see more

We find that small business credit scoring (SBCS) is associated with expanded quantities, higher average prices, and... see more