MERLOT Materials

Filter by

1-18 of 18 results for: principles of marketing

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It... see more

Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook. The... see more

Economists and business people differ in their definitions of entrepreneurship. Most, however, agree that... see more

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is... see more

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

This is a free, online textbook offered by Google Books. The book is modeled on a Principles of Marketing course. Some of... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This is a free textbook offered by Saylor Foundation. 'Principles of Managerial Economics addresses subject of applying... see more

This is a free textbook offered by BookBoon. This book sets out the principles of how to get yourself into print – a way... see more

This is a free, online textbook offered offered by Flatword Knowledge. According to the authors, "The Power of Selling is... see more

Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University. Our aim in writing... see more

The Economics of Food and Agricultural Markets is written for applied intermediate microeconomics courses. The book... see more

The Economics of Food and Agricultural Markets is written for applied intermediate microeconomics courses. The book... see more

The Economics of Food and Agricultural Markets is written for applied intermediate microeconomics courses. The book... see more

Although this book is available for purchase, it can be viewed for free online here. "In the last 20 years, there has... see more