MERLOT Materials

Filter by

1-12 of 12 results for: principles of marketing

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook. The... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It... see more

Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It... see more

Economists and business people differ in their definitions of entrepreneurship. Most, however, agree that... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This is a free textbook offered by Saylor Foundation. 'Principles of Managerial Economics addresses subject of applying... see more

The Economics of Food and Agricultural Markets is written for applied intermediate microeconomics courses. The book... see more

The Economics of Food and Agricultural Markets is written for applied intermediate microeconomics courses. The book... see more

The Second Edition of Economics of Food and Agricultural Markets is written for applied intermediate microeconomics... see more

The Economics of Food and Agricultural Markets is written for applied intermediate microeconomics courses. The book... see more

This is a free, online textbook offered offered by Flatword Knowledge. According to the authors, "The Power of Selling is... see more