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Materials 1 - 10 shown of 120 results

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type: Open (Access) Textbook
Author: Rob Stokes
Date Added: Aug 24, 2008 Date Modified: Jan 22, 2018
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Peer Review for material titled "eMarketing: The Essential Guide to Online Marketing"
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Accessibility Info for material titled "eMarketing: The Essential Guide to Online Marketing"
eTextbook Reviews for material titled "eMarketing: The Essential Guide to Online Marketing"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3.55 average rating
User Rating 3.55 user rating
Discussion (3 Comments)
In (19)  Bookmark Collections
In (9)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (1)

Mathematical Marketing

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more
Material Type: Open (Access) Textbook
Author: Charles F. Hofacker
Date Added: Jan 05, 2011 Date Modified: Dec 04, 2017
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eTextbook Reviews for material titled "Mathematical Marketing"
About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
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Marketing

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is being... see more
Material Type: Open (Access) Textbook
Author: Various Authors
Date Added: Mar 15, 2010 Date Modified: May 23, 2017
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Peer Review for material titled "Marketing"
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eTextbook Reviews for material titled "Marketing"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open (Access) Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Jan 25, 2018
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eTextbook Reviews for material titled "Core Concepts of Marketing"
About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 4.24 average rating
User Rating 4.24 user rating
Discussion (none)
In (15)  Bookmark Collections
In (7)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (1)

Essentials of Marketing Research

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more
Material Type: Open (Access) Textbook
Author: Paurav Shukla
Date Added: Jan 12, 2011 Date Modified: Jul 23, 2015
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eTextbook Reviews for material titled "Essentials of Marketing Research"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Essentials of Marketing Research

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the relevant... see more
Material Type: Open (Access) Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Sep 10, 2016
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Peer Review for material titled "Essentials of Marketing Research"
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Accessibility Info for material titled "Essentials of Marketing Research"
eTextbook Reviews for material titled "Essentials of Marketing Research"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 4 average rating
User Rating 4 user rating
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Mar 23, 2010 Date Modified: Feb 22, 2018
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eTextbook Reviews for material titled "Principles of Marketing"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4.56 average rating
User Rating 4.56 user rating
Discussion (3 Comments)
In (3)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

eMarketing: The Essential Guide to Online Marketing

This is a free, open textbook from Saylor Foundation.'eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Jan 04, 2013 Date Modified: Oct 12, 2017
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Peer Review for material titled "eMarketing: The Essential Guide to Online Marketing"
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Bookmark Collections for material titled "eMarketing: The Essential Guide to Online Marketing"
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Accessibility Info for material titled "eMarketing: The Essential Guide to Online Marketing"
eTextbook Reviews for material titled "eMarketing: The Essential Guide to Online Marketing"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 5 average rating
User Rating 5 user rating
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Marketing Principles

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary. It... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Apr 06, 2016 Date Modified: Feb 14, 2018
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Peer Review for material titled "Marketing Principles"
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eTextbook Reviews for material titled "Marketing Principles"
About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.75 average rating
User Rating 4.75 user rating
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Marketing

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing.... see more
Material Type: Open (Access) Textbook
Author: Boundless
Date Added: Oct 14, 2014 Date Modified: Sep 05, 2017
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Peer Review for material titled "Marketing"
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Member Comments for material titled "Marketing"
Bookmark Collections for material titled "Marketing"
Course ePortfolios for material titled "Marketing"
Learning Exercises for material titled "Marketing"
Accessibility Info for material titled "Marketing"
eTextbook Reviews for material titled "Marketing"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 3.67 average rating
User Rating 3.67 user rating
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)
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