MERLOT Materials

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing. As with any wiki, the content is... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as... see more

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students... see more

This is a free textbook offered by BookBoon. Strategic Marketing is aimed as an introduction to Strategic Marketing... see more

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business... see more

This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is... see more

This is a free text-book that can be used in teaching a class on Marketing Strategy. ISBN: 978-87-7681-643-8 The entire... see more

This is a free textbook offered by BookBoon. 'With marketing messages reaching saturation point in many people’s lives,... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more

"The role of marketing in a company is one of the most vital departments there is because if your clients and prospects... see more

"The internet is ran on content and now marketers and business owners are waking up to the fact that distributing quality... see more

This is a free, online textbook offered by Book Boon. 'Affiliate marketing is a marketing approach where other people... see more

This is a free, online textbook offered by Book Boon. "Looking to use social media, SEO and website conversion... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool... see more

This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has changed the world we... see more

This is the first of a series of four books on marketing. As everyday consumers of goods and services we are surrounded... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more