MERLOT Materials

Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as... see more

This is a free textbook offered by BookBoon. '50 Shades of Digital Marketing has been put together by the producers of... see more

This is a free textbook offered by BookBoon. Strategic Marketing is aimed as an introduction to Strategic Marketing... see more

This is the first of a series of four books on marketing. As everyday consumers of goods and services we are surrounded... see more

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business... see more

This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more

This is a free textbook offered by BookBoon. Internet Marketing can look a little daunting with all of its many... see more

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is... see more

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

This is a free textbook offered by BookBoon. "The role of marketing in a company is one of the most vital departments... see more

This is a free text-book that can be used in teaching a class on Marketing Strategy.  ISBN: 978-87-7681-643-8 The entire... see more

This is a free textbook offered by BookBoon. 'With marketing messages reaching saturation point in many people’s lives,... see more

This is a free textbook offered by BookBoon. Marketing aims at finding out what consumers want, then planning and... see more

This is a free textbook offered by BookBoon. The lifeblood of any business, no matter how big/small it may be, is the... see more

This is a free textbook offered by BookBoon. In an increasingly online world, marketers have turned to different genres... see more

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners... see more

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more

This is a free, online textbook offered by Book Boon.  "Looking to use social media, SEO and website conversion... see more