MERLOT Materials

The Google Online Marketing Challenge, a MERLOT online learning object available at... see more

Search Engine Optimization is an online marketing process to naturally increase visibility within organic search results... see more

ABSTRACT Globalisation has integrated the world economies into a single unit and is now like a new economic order for the... see more

Knowledge of marketing strategy is essential for marketing majors. To supplement and/or replace the traditional... see more

To those unfamiliar with financial and economic lingo, the terms bandied about in the news can sometimes make no sense.... see more

The grandstanding theory posits that young venture capital firms (VCs) will seek to build their reputations by taking... see more

Stock market mutual funds offer investors diversified stock market portfolios, but there are several types. Actively... see more

The article is on mobile devices' application in health care. It deals with the challenges, the uses, and social... see more

Creativity is a key competency skill sought after by many employers. And yet, one of the major criticisms of business... see more

Does it feel like your dollars go as far as they used to? If not, how does that mesh when reports say inflation rates are... see more

Big Tech is still trying to crack the code on hiring more Black workers despite years of partnerships with HBCUs.

Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in... see more

This article presents a set of online activities, using free Internet resources, aimed at increasing students'... see more

Kamsaris, D. 2007, Organisational Culture as a factor affecting the Communication between the departments of Marketing... see more

Insider Intelligence provides a comprehensive breakdown of the key players, industry trends and market factors involved... see more

The British Columbia Farmers’ Market Nutrition Coupon Program (FMNCP) provides low-income households with coupons valued... see more

ArtÍculo trata sobre los 10 principios fundamentales del MKT, según su Philip Kloter.

Service learning—where students perform work for a community partner in a manner that enhances course content—is a... see more

The Digital Commons Network: Business Commons provides you with 60,700+ Open Access full-text articles pertaining to... see more

המאמר בוחן את אופן הייצוג של גברים ונשים בפרסומות ככלי להבנת מערכת היחסים המגדריים.

Inside Higher Ed is a leading digital media company serving the higher education space. Their mission is to serve the... see more

In this study we examine every Small Corporate Offering Registration available from the United States. Using 339... see more

This study examines the association between course format (face-to-face, blended, and online) and students’ perceived... see more

Higher education leaders are learning that starting a virtual program is a wholly different venture than opening a... see more