MERLOT Materials

This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners... see more

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is... see more

' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

This is a free textbook offered by BookBoon. In an increasingly online world, marketers have turned to different genres... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more

This is a free textbook offered by BookBoon. "The role of marketing in a company is one of the most vital departments... see more

"This free textbook introduces the reader to the principles and tools of marketing research, from designing either an... see more

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is... see more

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the... see more

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more

This is a free textbook offered by BookBoon. '50 Shades of Digital Marketing has been put together by the producers of... see more

Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in... see more

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as... see more