MERLOT Materials

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All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This is a free, online textbook offered by Book Boon. 'Affiliate marketing is a marketing approach where other people... see more

This is a free, online textbook offered by Book Boon. 'Many businesses are using social media these days to enhance or... see more

30 day free trial then the cost to buy the ebook is $8.99 'What is effective communication and how can it be put into... see more

This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more

This is a free, online textbook offered by Book Boon. Everyone who sells wants to close more sales. Closing techniques... see more

This book provides a comprehensive, integrated approach to the study and application of written and oral business... see more

"The role of marketing in a company is one of the most vital departments there is because if your clients and prospects... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has changed the world we... see more

This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant... see more

'This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

This is a free, online textbook offered by Book Boon. "Looking to use social media, SEO and website conversion... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more