MERLOT Materials

Show results for

Filter by

1-24 of 1,559 results for: marketing

El objeto de aprendizaje muestra las generalidades a tener en cuenta en la disciplina del Marketing dentro de las... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing. As with any wiki, the content is... see more

To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter using... see more

Este objeto de aprendizaje se centra en el concepto de marketing político. Presenta una descripción del mismo, sus... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors,... see more

Teaching Notes for this Marketing Activity This is an introductory exercise suitable for use in the first few weeks of a... see more

This site is dedicated to direct marketing, teaching direct marketing, and providing resources for professors and... see more

This is a very clear guide on how to build a marketing plan with straightforward questions that any business owner has to... see more

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more

Este objeto de aprendizaje presenta las 4 P's del marketing mix político y las compara con las 4 P's tradicionales del... see more

A reference for case studies and ideas about brands using social media.

A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases.... see more

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more

Sample Assignment has a Professional and Experienced assignment experts from Australia, UK and US. They are highly... see more

Teaching Notes for this Marketing Activity Preferred format: This teaching activity would work best in small groups and... see more

En este objeto de aprendizaje se presenta una breve descripción del marketing social, explicando en qué consiste así como... see more

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as... see more

Music2Go Marketing provides a platform for instructors to explain and illustrate the core marketing terms and concepts.... see more

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students... see more

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more