MERLOT Materials

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The content focuses on three main themes: Strategic Planning for Digital Accessibility – Developing an implementation... see more

This resource from the CIA provides up to date information on many countries, including information on Geography, People,... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This is a free, online textbook offered by the Global Text Project at University of Georgia. "The Global Text Project's... see more

This is a free, online textbook offered by Book Boon. 'Many businesses are using social media these days to enhance or... see more

30 day free trial then the cost to buy the ebook is $8.99 'What is effective communication and how can it be put into... see more

Ethics is about determining value; it’s deciding what’s worth doing and what doesn’t matter so much. Business ethics is... see more

This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more

"The role of marketing in a company is one of the most vital departments there is because if your clients and prospects... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has changed the world we... see more

Book outlines the material covered in college Accounting I & II. Homework with answers provided.

'This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public... see more

This is a free wikibook designed to cover International Business Economics. The following are the topics in the Table of... see more

'This publication deviates from the typical eLearning Guild eBook. We’re publishing it here because we believe that it... see more

This is a free, online textbook offered by Book Boon. "Looking to use social media, SEO and website conversion... see more

This is a free, online textbook offered by Saylor Foundation. 'International Business is one of the most challenging and... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more