MERLOT Materials

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1-24 of 88 results for MERLOT Materials

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently... see more

This is an exercise that shows how to install and use the All In One SEO Pack in WordPress.  The exercise assumes that... see more

This is a page for an in class activity that can be used in organiational behavior, leadership, and management courses.... see more

In critical thinking courses and business courses, students are asked to think outside of the box and to challenge their... see more

In teaching leadership and organizational behavior, leading change will be a topic that comes up in... see more

This web page describes an experiential activity that can be used to illustrate the four functions of management:... see more

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes... see more

A short assignment whereby students use Twitter for one hour.

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  

A short exercise that walks through the steps associated with installing a CAPTCHA on a WordPress blog.  

This is about the Adam Grant interview on Task Significance. Adam Grant says task significance is “having an opportunity... see more

Step-by-step instructions on getting a website started in WordPress.  It assumes that students have their own domain name... see more

To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter using... see more

This exercise walks students through the steps associated with purchasing a domain name and getting web (blog) hosting... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.... see more

An assignment to help students develop their LinkedIn profile for professional networking purposes. 

This assignment exposes students to data on economic growth and development as commonly measured by per capita GDP and... see more

In this project students use both synchronous (Web conferencing) and asynchronous (Google Sites) tools to research a... see more

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  

This is an in-class activity used to demonstrate the life time value of customer satisfaction.  

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available... see more