MERLOT Materials

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1-24 of 37 results for discipline "Marketing"

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more

An assignment to help students become professionally certified in HootSuite, a social media management system.

An assignment to help students develop their LinkedIn profile for professional networking purposes. 

An assignment on how students can create an "ePortfolio" using social media. 

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently... see more

A short assignment whereby students use Twitter for one hour.

Step-by-step instructions on getting a website started in WordPress.  It assumes that students have their own domain name... see more

משימת חקר בשפה האנלית. במשימה זו יחשפו התלמידים לאלמנטים פרסומיים, יחוו דעתם אודות מהי פרסומת טובה ויידרשו לבחור מוצר... see more

פעילות חקר בשפה האנגלית. הפעילות עוסקת בניתוח פרסומות תוך התייחסות לשיטות הפרסום באמצעי התקשורת השונים (עיתונות, טלוויזיה... see more

This exercise walks students through the steps associated with purchasing a domain name and getting web (blog) hosting... see more

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating... see more