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MERLOT II

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Materials 1 - 10 shown of 37 results

Learning Reflection Paper for Client-Based Group Marketing Projects

This is an exercise that enables students to reflect upon their client-based group marketing project experience and develop... see more
Material Type: Assignment
Author: Theresa B. Clarke
Date Added: Dec 21, 2017 Date Modified: Jan 16, 2018
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Peer Review for material titled "Learning Reflection Paper for Client-Based Group Marketing Projects"
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eTextbook Reviews for material titled "Learning Reflection Paper for Client-Based Group Marketing Projects"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Fun approach to cluster analysis

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: May 04, 2017
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Peer Review for material titled "Fun approach to cluster analysis"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

The role of logos

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: May 04, 2017
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
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Peer Review for material titled "The role of logos"
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eTextbook Reviews for material titled "The role of logos"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Using Market Share Information

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results and... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: May 04, 2017
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
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Peer Review for material titled "Using Market Share Information"
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eTextbook Reviews for material titled "Using Market Share Information"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Using Market Concentration

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to interpret... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: May 04, 2017
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
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Peer Review for material titled "Using Market Concentration"
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eTextbook Reviews for material titled "Using Market Concentration"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Monitoring Consumer Attitudes

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing the... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 10, 2018
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Peer Review for material titled "Monitoring Consumer Attitudes"
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3 average rating
User Rating 3 user rating
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Apple’s Initial Phone Strategic Alliance

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 16, 2018
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
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Peer Review for material titled "Apple’s Initial Phone Strategic Alliance"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
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Course ePortfolios (none)
Learning Exercises (none)
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iPhone Perceptual Map

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Sep 21, 2017
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Name the Bookmark Collection to represent the materials you will add
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Peer Review for material titled "iPhone Perceptual Map"
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eTextbook Reviews for material titled "iPhone Perceptual Map"
About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
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Course ePortfolios (none)
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McDonald’s Food Throughout the World

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Aug 17, 2017
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Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
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Peer Review for material titled "McDonald’s Food Throughout the World"
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eTextbook Reviews for material titled "McDonald’s Food Throughout the World"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 3.4 average rating
User Rating 3.4 user rating
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

KFC launches nail polish: Brand extension

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jul 19, 2017
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Name the Bookmark Collection to represent the materials you will add
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Peer Review for material titled "KFC launches nail polish: Brand extension"
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eTextbook Reviews for material titled "KFC launches nail polish: Brand extension"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 5 average rating
User Rating 5 user rating
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)
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