MERLOT Materials

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1-24 of 88 results for MERLOT Materials

This lesson plan is designed to supplement the “FRED Interactive: Information Literacy” online course available... see more

This is a handout given to students when they are first introduced to MS Project to help them understand what the... see more

This is an assignment that will help students understand and create a LinkedIn profile.       For additional information... see more

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

This is a free online exercise offered by a business in New Zealand that traces a business transaction. One can download... see more

Assignment Square is an online assignment writing service where students of different classes can take help from... see more

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

This exercise discusses how CFO Daniel Marsh embezzled $316,000 from New Mexico-based Weststar Mortgage. Marsh stole the... see more

This exercise describes Laughing Man Coffee, a coffee company started by Australian actor Hugh Jackman. Jackman started... see more

Revenue, as an account in the set of books of a company, follow a standard logical set of rules. This video walks through... see more

This video explains the average cost method of valuing inventory. The video goes through explaining how the calculations... see more

A video that explains the cost assumption model of LIFO (Last In First Out) on inventory. A good example to be shared... see more

In teaching leadership and organizational behavior, leading change will be a topic that comes up in... see more

In critical thinking courses and business courses, students are asked to think outside of the box and to challenge their... see more