MERLOT Materials

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1-14 of 14 results for discipline "General"

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.

Collection complète de cours de marketing. 247 pages décomposées en 38 Chapitres : Des bases du Marketing à la... see more

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years... see more

This site provides links to a series of articles concerning Pricing. Some of the articles are several years old, but they... see more

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain... see more

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more

This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more

A great site for someone to explore to see if they have covered all bases before starting a business. This site has a lot... see more

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several... see more

This site contains a number of short articles that have appeared in Ad Age. They could be used to liven up classroom... see more

This site provides links to a series of articles concerning Marketing Growth. Some of the articles are several years old,... see more

"La laideur se vent mal" : Petite rappel des notions "de marque" et "d'univers de marque". Support simple et coloré, il... see more