MERLOT Materials

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This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided... see more

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand... see more

Thsi site contains a number of exercises that help explain advertising to students. Although designed for secondary... see more

This U.K. site has a listing of the ten Hall of Fame ads from 2000 to 2003. Both the slogan and brand are matched. Also... see more