MERLOT Materials

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An assignment on how to create a Twitter account, setting up a follower list, and using Twitter.  

There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although designed for a... see more

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the... see more

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more

This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap... see more

This is an assignment for students to help market themselves. The assignment takes students through the job search... see more

Much has been written about how Twitter is making its way into the halls of higher education. Go beyond the usual tips... see more