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1-22 of 22 results for discipline "Advertising"

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and... see more

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business... see more

Good writing skills are important in today’s competitive work environment. This is especially the case for... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

Based on a series of case studies of globally distributed media and their reception in different parts of the... see more

This is a free textbook offered by BookBoon. We have all hear of PR but how many of us know what it involves? Can we do... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more

This book was previously published by Flat World Knowledge as Launch!  Advertising and Promotion in Real Time, and is now... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

 This is a free textbook offered by BookBoon. 'This book is both an introduction to Pay Per Click advertising, as well as... see more

This is a free textbook offered by BookBoon. 'Search Engine Optimization (also known as search engine optimisation or... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This book "is intended for people who want to learn practical and cost-effective ways to raise the profile of an... see more

"Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more