MERLOT Materials

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All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

This is a free online textbook offered by BookBoon. 'Web 2.0 applications and social media have provided new venues for... see more