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Fundamentals of communication, P.R. and leadership

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

Material Type:: Open (Access) Textbook
Author:: Georgios P. Piperopoulos
Date Created:: September 30, 2013
Date Modified:: September 24, 2017
Editor Review:: 5.0 stars
User Rating:: 5.0 stars

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Marketing

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

Material Type:: Open (Access) Textbook
Author:: Boundless
Date Created:: October 14, 2014
Date Modified:: September 5, 2017
Editor Review:: 5.0 stars
User Rating:: 3.6666667 stars

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Marketing

This is a free, online wikibook that covers topics for a basic course in Marketing. As with any wiki, the content is... see more

Material Type:: Open (Access) Textbook
Author:: Various Authors
Date Created:: March 15, 2010
Date Modified:: May 23, 2017
Editor Review:: 5.0 stars

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Marketing Principles

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

Material Type:: Open (Access) Textbook
Date Created:: April 6, 2016
Date Modified:: February 14, 2018
Peer Review:: 5.0 stars
User Rating:: 4.75 stars

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SEO Made Super Simple - Search Engine Optimization For Google In 2013

This is a free textbook that is offered by Amazon for reading on a Kindle. Anybody can read Kindle books—even without a... see more

Material Type:: Open (Access) Textbook
Author:: Jack Davies
Date Created:: October 15, 2013
Date Modified:: November 1, 2015
Editor Review:: 5.0 stars

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Social Media And Business Intelligence

This is a free textbook offered by BookBoon. 'Social Media is already very well known and widely used, but there is still... see more

Material Type:: Open (Access) Textbook
Author:: CIO Whitepapers
Date Created:: February 6, 2013
Date Modified:: November 25, 2017
Editor Review:: 5.0 stars
User Rating:: 2.6666667 stars

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Strategy, Marketing Plans and Small Organisations

This is a free textbook offered by BookBoon. Long term planning is the key to an organisation’s success. This book... see more

Material Type:: Open (Access) Textbook
Author:: Breda McCarthy
Date Created:: October 4, 2016
Date Modified:: January 23, 2018
Editor Review:: 5.0 stars

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Principles of Marketing

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

Material Type:: Open (Access) Textbook
Date Created:: March 23, 2010
Date Modified:: February 22, 2018
Peer Review:: 4.75 stars
User Rating:: 3.9047618 stars

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Democratizing Innovation

This free online textbook covers a wide variety of topics involving innovation. Topics include: 1 Introduction and... see more

Material Type:: Open (Access) Textbook
Author:: Eric Von Hippel
Date Created:: February 15, 2010
Date Modified:: February 17, 2016
Peer Review:: 4.25 stars
User Rating:: 5.0 stars

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Affiliate Marketing

This is a free, online textbook offered by Book Boon. 'Affiliate marketing is a marketing approach where other people... see more

Material Type:: Open (Access) Textbook
Author:: The Internet Marketing Academy
Date Created:: January 18, 2012
Date Modified:: January 18, 2012
Editor Review:: 5.0 stars

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Berliner Balanced Scorecard: Customer Perspective

'This free textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The ‘Berliner Balanced... see more

Material Type:: Open (Access) Textbook
Author:: Lydia Clausen; Martina Lukowsky; Wilhelm Schmeisser
Date Created:: January 10, 2011
Date Modified:: January 10, 2011
Editor Review:: 5.0 stars

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Berliner Balanced Scorecard: Employee Perspective

'This free textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced... see more

Material Type:: Open (Access) Textbook
Author:: Lydia Clausen; Martina Lukowsky; Wilhelm Schmeisser
Date Created:: January 10, 2011
Date Modified:: January 10, 2011
Editor Review:: 5.0 stars

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Break-Even Analysis

This is a free textbook offered by BookBoon. "In this free, short textbook you can read about a simple break-even point... see more

Material Type:: Open (Access) Textbook
Author:: Christopher Zerres; Michael Zerres; Nikolaos Tsorakidis; Sophocles Papadoulos
Date Created:: March 11, 2010
Date Modified:: March 6, 2014
Editor Review:: 5.0 stars

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Business Blogs - The Best Social Media Tool For Businesses

This is a free, online textbook offered by Book Boon. 'Many businesses are using social media these days to enhance or... see more

Material Type:: Open (Access) Textbook
Author:: Priya Kanwar; Varinder Taprial
Date Created:: January 18, 2012
Date Modified:: January 18, 2012
Editor Review:: 5.0 stars

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Connecting with people - Two crucial skills

This is a free textbook offered by BookBoon. 'This book teaches a powerful blend of the two most crucial conversation... see more

Material Type:: Open (Access) Textbook
Author:: Philip Gould
Date Created:: September 30, 2013
Date Modified:: August 7, 2017
Editor Review:: 5.0 stars
User Rating:: 2.0 stars

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Contemporary Marketing

This is a free, online textbook offered by Google Books. The book is modeled on a Principles of Marketing course. Some... see more

Material Type:: Open (Access) Textbook
Author:: H.F. MacKenzie; David Kurtz; Kim Snow
Date Created:: May 21, 2010
Date Modified:: May 21, 2010
Editor Review:: 5.0 stars

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Content Marketing

This is a free, online textbook from Book Boon. "The internet is ran on content and now marketers and business owners... see more

Material Type:: Open (Access) Textbook
Author:: The Internet Marketing Academy
Date Created:: January 18, 2012
Date Modified:: January 18, 2012
Editor Review:: 5.0 stars

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Contract Lifecycle Management

This is a free online textbook offered by BookBoon. 'This book takes the whole lifecycle of a purchase from initial... see more

Material Type:: Open (Access) Textbook
Author:: Douglas Macbeth
Date Created:: September 30, 2013
Date Modified:: October 3, 2013
Editor Review:: 5.0 stars

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Creating Services and Products

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

Material Type:: Open (Access) Textbook
Author:: Unknown
Date Created:: April 4, 2016
Date Modified:: December 2, 2017
Editor Review:: 5.0 stars
User Rating:: 5.0 stars

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Customer Care

This is a free, online textbook offered by Book Boon.

Material Type:: Open (Access) Textbook
Author:: Frank Atkinson
Date Created:: January 18, 2012
Date Modified:: January 18, 2012
Editor Review:: 5.0 stars

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Customer Relationship Management

This is a free, online textbook offered by Bookboon.com. "Customer Relationship Management (CRM) is growing in importance... see more

Material Type:: Open (Access) Textbook
Author:: Christopher & Michael Zerres; Roger Baran
Date Created:: January 12, 2011
Date Modified:: January 12, 2011
Editor Review:: 5.0 stars

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Developing New Products and Services

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

Material Type:: Open (Access) Textbook
Author:: G. Lawrence Sanders
Date Created:: February 22, 2018
Date Modified:: February 25, 2018
Editor Review:: 5.0 stars

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Effective Marketing

This is a free textbook offered by BookBoon. "The role of marketing in a company is one of the most vital departments... see more

Material Type:: Open (Access) Textbook
Author:: MTD Training
Date Created:: June 29, 2011
Date Modified:: March 3, 2014
Editor Review:: 5.0 stars

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Email Marketing

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business... see more

Material Type:: Open (Access) Textbook
Author:: The Internet Marketing Academy
Date Created:: September 21, 2011
Date Modified:: September 21, 2011
Editor Review:: 5.0 stars

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