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1-24 of 66 results for discipline "General"

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

This is a free textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

This is a free textbook offered by BookBoon. 'Social Media is already very well known and widely used, but there is still... see more

This is a free textbook offered by BookBoon. Long term planning is the key to an organisation’s success. This book... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and... see more

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more

'This free textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The ‘Berliner Balanced... see more

'This free textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced... see more

This is a free textbook offered by BookBoon. "In this free, short textbook you can read about a simple break-even point... see more

This is a free, online textbook offered by Book Boon.  'Many businesses are using social media these days to enhance or... see more

This is a free textbook offered by BookBoon. 'This book teaches a powerful blend of the two most crucial conversation... see more

This is a free, online textbook offered by Google Books. The book is modeled on a Principles of Marketing course.  Some... see more

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners... see more

This is a free online textbook offered by BookBoon. 'This book takes the whole lifecycle of a purchase from initial... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

This is a free, online textbook offered by Book Boon.  

This is a free, online textbook offered by Bookboon.com. "Customer Relationship Management (CRM) is growing in importance... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This is a free textbook offered by BookBoon. "The role of marketing in a company is one of the most vital departments... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business... see more