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MERLOT II

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Materials 1 - 10 shown of 36 results

Steve Jobs on The Secrets of Branding

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding
Material Type: Presentation
Author: Bite Size Business School
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Brand Building Process

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands are... see more
Material Type: Presentation
Author: That Brand Guy.com
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Think Branding, with Google

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more
Material Type: Presentation
Author: Sasha Strauss
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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How To Build A Strong Brand

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more
Material Type: Presentation
Author: Bitesize Business School
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Market Segmentation: McDonalds

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.
Material Type: Presentation
Author: Katrina Strapazzon
Date Added: Oct 12, 2017 Date Modified: Dec 02, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 5 average rating
User Rating 5 user rating
Discussion (none)
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McDonald's Segmentation, Targeting and Positioning

This is a brief video that explains marketing segmentation of McDonald's, a company with which most students are familiar. see more
Material Type: Presentation
Author: Atlantis University
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Marketing: Segmentation - Targeting - Positioning

The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Material Type: Presentation
Author: tutor2u
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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Introduction to Marketing 101 Building Strong Brands Part1B

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.
Material Type: Presentation
Author: Barbara Kahn
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Introduction to Marketing 101 Building Strong Brands Part 1A

This is a brief introduction to the importance of branding in the marketing of products and services.
Material Type: Presentation
Author: Barbara Kahn
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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eTextbook Reviews for material titled "Introduction to Marketing 101 Building Strong Brands Part 1A"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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The New Young Consumer: Marketing to Generation Y and Millennials

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.
Material Type: Presentation
Author: American Society for Travel Agents
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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