MERLOT Materials

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1-24 of 57 results for Materials Submitted by Cathy Swift

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more

This is a virtual world video that illustrates how virtual worlds can be used in training, in this case a retail... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This is a brief introduction to the importance of branding in the marketing of products and services.

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This is a set of lesson plans that examines the controversial 1996 cereal marketing campaign, which attacks the fashion... see more

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This lesson received an honorable mention in the 2012 SoftChalk Lesson Challenge. 'This week we'll be looking at "body... see more

This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive... see more

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands... see more