MERLOT Materials

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1-22 of 22 results for "business"

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

  This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include:... see more

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description... see more

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are... see more

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for... see more

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This site from Inc.com contains ideas on generating referrals, using references to build business, and creating buzz with... see more

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.

This site provides an explanation of Morgen's selling methodology, complete with graphics. Although several of her... see more

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more

Complete open-source course in marketing research. Send any modifications to author electronically.

Lesson on keyword reserch for website internet marketing. What is keyword research? How is it conducted? and why is it... see more

This is a tutorial on youtube that explains in detail how to develop a two sided animated business card in Flash CS4.... see more

When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to... see more