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1-24 of 35 results for Materials Submitted by Cathy Swift

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more

This site provides some background on product placement in movies and television. There are a number of examples from... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This website from Inc.com addresses the issue of Pricing and presents links to relevant articles. Specific topics include... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more

This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle,... see more

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more

This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other... see more

This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is that a good table... see more

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a... see more

At this site, one can learn more about a company by examining and testing its products. Reviewing competitors products... see more

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in... see more

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description... see more

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are... see more

Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled... see more

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than... see more

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for... see more

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This is a free, online workshop that is based on a book by the author.  Although it is a commercial site that tries to... see more

This site from Inc.com contains ideas on generating referrals, using references to build business, and creating buzz with... see more

This is an interactive international trade tutorial that takes the student through the various stages of determining... see more