MERLOT Materials

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1-5 of 5 results for discipline "Advertising"

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in... see more

Choices II is a useful source of information for marketing and advertising professionals as well as students in these... see more

This thought-provoking article appeared in Asiaweek magazine in 2001. The theme is the wisdom of producing commercial Web... see more