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MERLOT II

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Materials 1 - 10 shown of 12 results

Social Media Marketing

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools... see more
Material Type: Tutorial
Author: David Gracia
Date Added: Jul 16, 2012 Date Modified: Oct 11, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Business Plans and Marketing Strategy

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description of... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jan 04, 2011
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for high-profile... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Jun 05, 2008
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Brand Extension and Stretching

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 10, 2008
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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What is Involved in Building a Brand

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 17, 2008
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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Brand Positioning

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their price... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: May 08, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Brands

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world. ... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Feb 22, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Types of Brands

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are described... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jun 26, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Brand Names

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 01, 2007
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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