MERLOT Materials

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1-12 of 12 results for "business"

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description... see more

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are... see more

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for... see more

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more