MERLOT Materials

How can you take advantage of social media? How can beginners build a proper social media presence fast? Read and follow... see more

Lesson on keyword reserch for website internet marketing. What is keyword research? How is it conducted? and why is it... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

Brainy Betty is a highly-recommended, free. tutorial website for learning how to make awesome PowerPoint(tm)... see more

Tubetorial is a web media site offerring free how-to step-by-step videos for web development designed for busy people.... see more

Describe conceptos de costos, y presenta ejemplos de cálculos de puntos de equilibrio bajo una determinada estructura de... see more

This is a free, online workshop that is based on a book by the author.  Although it is a commercial site that tries to... see more

This is a tutorial on youtube that explains in detail how to develop a two sided animated business card in Flash CS4.... see more

  This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include:... see more

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more

Create professional online surveys, evaluation forms, questionnaires to collect feedback, market research data, poll... see more

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are... see more

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle,... see more

Everyone knows that a great customer experience is critical. Exceptional customer experiences revolve around one central... see more

When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to... see more

Petite application simple et intéractive sur les calculs commerciaux de base.

Complete open-source course in marketing research. Send any modifications to author electronically.