MERLOT Materials

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1-24 of 54 results for MERLOT Materials

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more

Create professional online surveys, evaluation forms, questionnaires to collect feedback, market research data, poll... see more

This site provides some background on product placement in movies and television. There are a number of examples from... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This website from Inc.com addresses the issue of Pricing and presents links to relevant articles. Specific topics include... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

Several of the major Web Marketing components discussed in this Web Marketing Tutorial include: search engine... see more

  This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include:... see more

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more

This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle,... see more

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more

This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other... see more

This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is that a good table... see more

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more

Everyone knows that a great customer experience is critical. Exceptional customer experiences revolve around one central... see more

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a... see more

Tubetorial is a web media site offerring free how-to step-by-step videos for web development designed for busy people.... see more

At this site, one can learn more about a company by examining and testing its products. Reviewing competitors products... see more

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in... see more