MERLOT Materials

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217-240 of 462 results for Materials Submitted by Cathy Swift

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan manufacturers in the... see more

"This free textbook introduces the reader to the principles and tools of marketing research, from designing either an... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more

The Human Development Index is a measure of the extent to which a government satisfies its people's needs and the extent... see more

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more

This is an online quiz to assess one's personality along four dimensions: Sociaizer, Thinker, Relater, and Director.... see more

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided... see more

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in... see more

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years,... see more

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information... see more

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more

This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and... see more

This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more

This is a free textbook from BookBoon. 'Have you ever been in the company of people from another country and wondered... see more

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description... see more

This website provides facts, figures and statistical data on geography, climate, people, religion, language and the... see more