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MERLOT II

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Materials 91 - 100 shown of 457 results

Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Aug 27, 2014
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
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In (2)  Bookmark Collections
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Personality Assessment for Selling

This is an online quiz to assess one's personality along four dimensions: Sociaizer, Thinker, Relater, and Director. There... see more
Material Type: Quiz/Test
Author: Tony Alessandra
Date Added: Sep 11, 2002 Date Modified: Sep 18, 2009
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
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In (1)  Bookmark Collections
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Short Cases for International Marketing

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided as... see more
Material Type: Case Study
Author: Susan P. Douglas
Date Added: Mar 19, 2003 Date Modified: Feb 20, 2018
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User review 3.98 average rating
User Rating 3.98 user rating
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In (6)  Bookmark Collections
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Survey Design

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more
Material Type: Reference Material
Author: Creative Research Systems
Date Added: Aug 24, 2004 Date Modified: Mar 16, 2016
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User review 4 average rating
User Rating 4 user rating
Discussion (none)
In (6)  Bookmark Collections
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Market Share Sophisms

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more
Material Type: Drill and Practice
Author: Foundation for Economic Education
Date Added: Oct 23, 2001 Date Modified: Aug 30, 2017
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About this material:
Peer review 3.67 rating
Peer Reviews 3.67 rating
User Rating (not rated)
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In (1)  Bookmark Collections
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Consumer Behavior and Marketing

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Jan 10, 2018
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
User review 2.75 average rating
User Rating 2.75 user rating
Discussion (none)
In (8)  Bookmark Collections
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Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the... see more
Material Type: Case Study
Author: Ilan Alon
Date Added: Sep 11, 2002 Date Modified: Feb 09, 2018
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
User review 4.69 average rating
User Rating 4.69 user rating
Discussion (1 Comment)
In (4)  Bookmark Collections
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The Hummer Marketing Case

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on... see more
Material Type: Case Study
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Oct 05, 2006
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
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Apple’s Initial Phone Strategic Alliance

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 16, 2018
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Are the Browser Wars Over?

This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more
Material Type: Drill and Practice
Author: Rajeev Kohli
Date Added: Oct 05, 2001 Date Modified: Nov 25, 2008
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Peer review 3 rating
Peer Reviews 3 rating
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