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MERLOT II

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Materials 91 - 100 shown of 416 results

Building Bridges Across Cultural Differences

This is a free textbook from BookBoon.'Have you ever been in the company of people from another country and wondered “Why... see more
Material Type: Open Textbook
Author: Charlotte Wittenkamp
Date Added: Jan 20, 2016 Date Modified: Feb 08, 2017
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Peer review 4.5 rating
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Business Plans and Marketing Strategy

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description of... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jan 04, 2011
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Got Milk Ads

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more
Material Type: Collection
Author: All About Milk
Date Added: Jun 21, 2001 Date Modified: Feb 16, 2010
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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How Marketers Target Kids

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided for... see more
Material Type: Drill and Practice
Author: Barry Duncan
Date Added: May 04, 2002 Date Modified: Jan 26, 2017
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Peer review 3.5 rating
Peer Reviews 3.5 rating
User review 5 average rating
User Rating 5 user rating
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Identifying Service Gaps

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap and... see more
Material Type: Drill and Practice
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Dec 29, 2007
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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LINKS Positioning Strategy Simulation

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for academic... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Sep 11, 2007
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Peer review 4.5 rating
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LINKS Supply Chain Management Fundamentals Simulation

This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan manufacturers in the... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jun 18, 2008
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Peer review 4.5 rating
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Marketing Yourself Assignment

This is an assignment for students to help market themselves. The assignment takes students through the job search process.
Material Type: Drill and Practice
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Mar 24, 2008
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Peer review 3.5 rating
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Readings on Selling

This site provides links to a series of articles concerning Professional Selling. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 05, 2009
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Peer review 4.5 rating
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Relationship Marketing

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jun 01, 2010
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Peer review 4.5 rating
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