Search Materials
Sort materials by
Search Materials
Get more information on the MERLOT Editors' Choice Award in a new window.
Get more information on the MERLOT Classics Award in a new window.
Get more information on the JOLT Award in a new window.
Go to Search Page
Go to Partner Benefits
View material results for all disciplines
Please enter a Bookmark title
Please limit Bookmark title to 65 characters
Please enter a description
Please limit Bookmark title to 4000 characters
Please limit a note about this material to 2048 characters
A Bookmark with this title already existed.
Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
Select OK to launch help window
Cancel help

MERLOT II

Advanced Search





    

Refine Your Search:

 
Materials 91 - 100 shown of 192 results

Brand Positioning

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their price... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: May 08, 2015
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Brand Positioning"
User Rating for material titled "Brand Positioning"
Member Comments for material titled "Brand Positioning"
Bookmark Collections for material titled "Brand Positioning"
Course ePortfolios for material titled "Brand Positioning"
Learning Exercises for material titled "Brand Positioning"
Accessibility Info for material titled "Brand Positioning"
eTextbook Reviews for material titled "Brand Positioning"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Cours de Marketing : collection complète...

Collection complète de cours de marketing.247 pages décomposées en 38 Chapitres : Des bases du Marketing à la Négociation et... see more
Material Type: Collection
Author: Chrsitophe M-A Bechellaoui et Anne Parmentelot
Date Added: Nov 03, 2005 Date Modified: May 19, 2011
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Cours de Marketing : collection complète..."
User Rating for material titled "Cours de Marketing : collection complète..."
Member Comments for material titled "Cours de Marketing : collection complète..."
Bookmark Collections for material titled "Cours de Marketing : collection complète..."
Course ePortfolios for material titled "Cours de Marketing : collection complète..."
Learning Exercises for material titled "Cours de Marketing : collection complète..."
Accessibility Info for material titled "Cours de Marketing : collection complète..."
eTextbook Reviews for material titled "Cours de Marketing : collection complète..."
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Fundamentals of communication, P.R. and leadership

This is a free book offered by BookBoon.'This book provides a refreshing introduction to the three fascinating and... see more
Material Type: Open Textbook
Author: Georgios P. Piperopoulos
Date Added: Sep 30, 2013 Date Modified: Sep 16, 2016
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Fundamentals of communication, P.R. and leadership"
User Rating for material titled "Fundamentals of communication, P.R. and leadership"
Member Comments for material titled "Fundamentals of communication, P.R. and leadership"
Bookmark Collections for material titled "Fundamentals of communication, P.R. and leadership"
Course ePortfolios for material titled "Fundamentals of communication, P.R. and leadership"
Learning Exercises for material titled "Fundamentals of communication, P.R. and leadership"
Accessibility Info for material titled "Fundamentals of communication, P.R. and leadership"
eTextbook Reviews for material titled "Fundamentals of communication, P.R. and leadership"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Introduction to Brands

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world. ... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 25, 2016
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Introduction to Brands"
User Rating for material titled "Introduction to Brands"
Member Comments for material titled "Introduction to Brands"
Bookmark Collections for material titled "Introduction to Brands"
Course ePortfolios for material titled "Introduction to Brands"
Learning Exercises for material titled "Introduction to Brands"
Accessibility Info for material titled "Introduction to Brands"
eTextbook Reviews for material titled "Introduction to Brands"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 3.5 average rating
User Rating 3.5 user rating
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Introduction to Marketing

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Apr 21, 2008
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Introduction to Marketing"
User Rating for material titled "Introduction to Marketing"
Member Comments for material titled "Introduction to Marketing"
Bookmark Collections for material titled "Introduction to Marketing"
Course ePortfolios for material titled "Introduction to Marketing"
Learning Exercises for material titled "Introduction to Marketing"
Accessibility Info for material titled "Introduction to Marketing"
eTextbook Reviews for material titled "Introduction to Marketing"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Market Segment Master

This is a commercial site that sells the software. However, the examples here could be used in a class discussion of how... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: May 26, 2005
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Market Segment Master"
User Rating for material titled "Market Segment Master"
Member Comments for material titled "Market Segment Master"
Bookmark Collections for material titled "Market Segment Master"
Course ePortfolios for material titled "Market Segment Master"
Learning Exercises for material titled "Market Segment Master"
Accessibility Info for material titled "Market Segment Master"
eTextbook Reviews for material titled "Market Segment Master"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Marketing

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing.... see more
Material Type: Open Textbook
Author: Boundless
Date Added: Oct 14, 2014 Date Modified: Apr 26, 2016
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Marketing"
User Rating for material titled "Marketing"
Member Comments for material titled "Marketing"
Bookmark Collections for material titled "Marketing"
Course ePortfolios for material titled "Marketing"
Learning Exercises for material titled "Marketing"
Accessibility Info for material titled "Marketing"
eTextbook Reviews for material titled "Marketing"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Marketing Dictionary

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.
Material Type: Reference Material
Author: Don Bradmore
Date Added: Jul 05, 2002 Date Modified: Jan 04, 2011
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Marketing Dictionary"
User Rating for material titled "Marketing Dictionary"
Member Comments for material titled "Marketing Dictionary"
Bookmark Collections for material titled "Marketing Dictionary"
Course ePortfolios for material titled "Marketing Dictionary"
Learning Exercises for material titled "Marketing Dictionary"
Accessibility Info for material titled "Marketing Dictionary"
eTextbook Reviews for material titled "Marketing Dictionary"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Marketing Teacher

This site provides marketing links and free mini-lessons. Students can read a short lesson on pricing, for example, then... see more
Material Type: Tutorial
Author: MarketingTeacher.com
Date Added: Oct 23, 2002 Date Modified: Sep 02, 2014
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Marketing Teacher"
User Rating for material titled "Marketing Teacher"
Member Comments for material titled "Marketing Teacher"
Bookmark Collections for material titled "Marketing Teacher"
Course ePortfolios for material titled "Marketing Teacher"
Learning Exercises for material titled "Marketing Teacher"
Accessibility Info for material titled "Marketing Teacher"
eTextbook Reviews for material titled "Marketing Teacher"
About this material:
Peer review 0 rating
Peer Reviews 0 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Mastering LinkedIn

This is a free textbook offered by BookBoon.'Did you know that in 2012:- 93% of recruiters used LinkedIn to recruit for... see more
Material Type: Open Textbook
Author: Karen M. Brown
Date Added: Feb 05, 2014 Date Modified: Oct 11, 2015
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time.
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Mastering LinkedIn"
User Rating for material titled "Mastering LinkedIn"
Member Comments for material titled "Mastering LinkedIn"
Bookmark Collections for material titled "Mastering LinkedIn"
Course ePortfolios for material titled "Mastering LinkedIn"
Learning Exercises for material titled "Mastering LinkedIn"
Accessibility Info for material titled "Mastering LinkedIn"
eTextbook Reviews for material titled "Mastering LinkedIn"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (1 Comment)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)
RSS

Results page 10 of 20
Left Arrow  Prev 5  6  7  8  9  10  11  12  13  14  Next Next Arrow
Jump to page